Unimed System Sustainability Report
15
CONTENTS INTRODUCTION GOVERNANCE AND MANAGEMENTECONOMIC HEALTH
SOCIAL HEALTH
ENVIRONMENTAL HEALTH
EXHIBITS
Certifications and accreditations
ONA accreditations
Health services quality assessment and certification system
Awards and acknowledgements
For the 22
nd
consecutive time, the Unimed brand was the most remembered brand in
the Health Insurance category of the Folha Top of Mind survey, by newspaper Folha
de São Paulo, mentioned by 39% of over 5.6 thousand interviewees.
In the 13
th
edition of the Reliable Brands survey carried out by Seleções magazine and
by Instituto Ibope de Inteligência, Unimed was considered to be the most reliable
medical assistance brand in Brazil.
The HR Top of Mind award elected Unimed in theMedical Assistance Convention for
the 15
th
time.
Unimed went up two positions in the ranking of the most valuable brands in Brazil and
holds the 21
st
position according to Brand Finance, a leading world consultancy compa-
ny in the brand assessment and strategy sectors. In 2014, the brand became valued at R$
2.817 billion.
The Sinal (National Integration System) won the Polycom Success Award contest and
was elected as the vest videoconference network in Brazil in 2014. The award assessed
criteria such as: innovation, resources use, and integration between platforms, capillarity
and quality. Unimed do Brasil competed with over 70 companies from different sectors.
ISO9001 certifications
RN277 accreditations
Health Insurance Operators
Accreditation Program
accredited
Unimeds
4
accredited
hospitals*
25
certified
Unimeds
25
certified own
hospitals
3
Level 1
accredited
Unimeds
3
Level 2
accredited
Unimeds
1
Level 1
accredited
7
Full level
accreditation
9
Excellence Level
accreditation
9
* In a total of 113
own hospitals